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How do your potential customers differentiate your company from the competition. It can be boiled down to two factors:

  • What is unique about you?

  • What your target market believes will benefit them?

Before you can choose your position, you need to understand your surroundings. Firstly, put yourself in the shoes of your potential customers, and ask yourself a few tough questions:

  • How would customers benefit from switching to your product, from their existing supplier?

  • What would be the costs to the customer, of changing supplier?

  • How do your competitors position themselves in the market?

  • Now, some soul searching about your business itself:

  • What makes your product better than the competition?

  • Are your internal systems and communications geared up to ensure consistently good results for customers?

  • Do your existing customers rave about how good you are?

CQ offer a market analysis service aimed at helping you identify the most appropriate course of action.

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